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Penguin Corporate Sales, Promotions & Incentives

The Essential Piece of Your Promotions Puzzle

Most people have a Penguin book somewhere on their shelves, so with that sort of brand cut-through, imagine the impact that one of these titles, branded in whatever way you want, could have as part of your communications campaign. Our wide range of imprints—Penguin, Puffin, BBC Children’s Books, Warne, Ladybird, and The Complete Idiot’s Guide®—means we can help with the ideal promotion for any target audience. You’ll have the hottest licences, the world’s greatest authors, and the most authoritative references on the market at your disposal. In fact, any Penguin Group title is available to you, subject to author and agent clearance. We can also offer you a bespoke publishing service to create content specific to you. Every book we publish for our customers gets the same attention, production values, and care as those we publish for the book trade itself.

Why Chose Books?

In terms of marketing spend, books offer tremendous value for money, since they have a high perceived value. Books also have a long shelf life, as people love receiving them and very rarely throw them away. It’s a great way to attract new customers and reward customer loyalty. Here are some of the ways books can enhance your marketing plan:

  • Corporate Gifts
  • Covermounts
  • On-Pack Promotions
  • In-Pack Promotions
  • Direct Marketing
  • Voucher Collect Promotions
  • Gift With Purchase
  • Pre-Order Incentives
  • Sampling
  • PR Campaigns
  • Customized Publishing

What does Penguin Group Offer?

We have experience in producing eye-catching promotional material, and so marketing professionals can benefit from our publishing knowledge and expertise by tapping into the company’s network of experts—from publishers and production teams to paper buyers and designers. It’s an all-inclusive service, with the fee covering manufacturing and printing costs, editorial changes or creation, one bulk delivery to a Canadian address, and author royalty payments. We offer

  • Bulk orders
  • Branded books
  • Reformatting
  • Books from scratch


For details on corporate sales, promotions, and incentives, please contact us at (416) 925-6040 x477 or send us an email.